What is meant by strategy and strategic management

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Reference no: EM132806391

GLOBAL STRATEGY ASSIGNMENT

Instructions:

For the purpose of this assignment, you have to select an organization (can be your organization), analyse their strategic situation and based on the analysis, come up with a strategic presentation. Your presentation is to be made to the board of directors where you should:

1. Select an organization of your choice; now carry out an internal situational analysis of the organization. The situational analysis should be carried out with the help of McKinsey 7s Framework.

2. Explain what is meant by strategy and strategic management, and convince the board why is it important to have a clear strategic direction for the organization.

3. Give a detailed outlook of your current strategy and identify risks that can push your strategy beyond what you are expecting and carve out a future emergent strategy based on the influencing factors in the market place of your selected organization.

4. Come up with a practical strategy in the given strategic situation of the selected organization, explain and justify the strategy from the perspective of the five P's of Strategy.

Task 2- Essay

Instructions:
Following your presentation, you should now prepare a new strategic plan:
1. Carry out a detailed situational analysis of the selected organization. An extensive situational analysis should be carried out with the help of following tools and models.
1. SWOT Analysis
2. Porter'sFiveForceAnalysis
2. After the situational analysis, you are now focused on developing a new strategic direction for the organization. Now critically analyse the already Vision, Mission statement and offer a new vision and mission based on which you will construct a new vision and mission statement.
1. Analyse the organization's goals and values to see if they are aligned with your new Vision and mission and justify the alignment. If there is no alignment found, outline new goals and values for your selected organization.
2. Critically evaluate the relationship between the organisation's corporate, business and operational strategies. And recognize your chosen organization's core competitive advantage. Explain how that core advantage can be turned to a competitive advantage that will serve as a base for your strategic formulation.
3. Critically apply Porter's Generic competitive strategies model to evaluate your organizations strategic standing. Select and justify one of the generic strategies for your organization.

? Strategic Plan in Ms Word (circa 2500 words)
Referencing:
• Each section must reflect any supporting Harvard style citations.
• A comprehensive Harvard style reference list must be included at the end of the work.

Task 3 - Reflective Essay

Instructions:
Now you have generated your strategic options. Based on which you will now implement and evaluate your strategic option. Now,
1. First, explain in detail, the general Strategic management process including a detailed description of the strategic planning, Strategy formulation, Strategy implementation and strategy evaluation.
2. Now, apply the strategic management process to your organization, specifying how you will formulate a strategy based on the generated strategic option in task 2; implement that strategy and how you will evaluate your strategy.

Referencing:
• Each section must reflect any supporting Harvard style citations.
• A comprehensive Harvard style reference list must be included at the end of the work.

Attachment:- GLOBAL STRATEGY ASSIGNMENT.rar

Verified Expert

The paper helped in setting a new strategic direction for Unilever Plc. which operates its business within the UK. After conducting SWOT analysis it has been observed that one of the major strengths of the organization is its strong presence in the global market. Furthermore, it is seen that the new strategic direction for the organization is to strengthen corporate governance while executing its business operations. The paper helped in determining that there is a strong relationship among organizations, business, corporate and operational strategies which helps in attaining the goals. It has been evaluated that the organization follows broad differentiation strategy as its generic strategy while operating its business.

Reference no: EM132806391

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