What is meant by psychographic segmentation

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Reference no: EM13723115

Q1. Briefly define the following:

1. What is the ESAF? Who carries this out?

2. What is meant by the Self Reference Criterion?

3. What is the MFN Principle?

4. What is meant by Polycentric Orientation?

5. What is Product Positioning?

6. State Porter's forces that can influence global competition

7. What is an MDB? Name all of the MDB's.

8. What are Gray Market goods?

9. What is Piggyback exporting?

10. Name the NIC's

11. Who is a Foreign Freight Fowarder?

12. What is meant by Price Escalation?

13. What is the difference between PPP and GDP?

14. What is Price Skimming?

15. What is Fast Track Authority?

16. What is the Incoterm for FOB?

17. What is meant by the Triad?

18. What is Arm's length pricing?

19. What is meant by Psychographic Segmentation?

20. Name the Bretton Woods Institutions:

Q2. Briefly identify 3 Market entry strategies

Q3. Identify and discuss the major elements to be included by an international marketer in his/her promotional package.

Q4. Why would India with a considerably low GDP per capita still be a very good market for goods like used Washers, Dryers and Cars? Use the example discussed in class to substantiate your answer. Be brief, no more than 1 paragraph! (5Points)

Q5. A) What does The Seattle Round, The Doha Round, The Cancun Round and the Hongkong Round have to do with the WTO? Explain. (5Points)

B) What is the TPP? What is that the President needs to effect this? Explain.

Q6. What are the major forms of economic integration? Give an example for each stage.

Q7. Briefly discuss the following:

a) In the discussion of strategic alternatives relative to Global Product Positioning, what is the Dual Adaptation Strategy? Give an Example.

b) Name 5 Environmental Influences on Pricing Decisions

c) Name two Social Media avenues that can be used to promote a product or service.

Q8. Briefly define the following theories related to International Trade

a) The Mercantilist Theory

b) Absolute Advantage

c) Comparative Advantage

d) Multinational Marketing

e) Monopolistic Advantage Theory

Q9. With regards to the Benetton case studied in class,

a) What is the core message being communicated?

Reference no: EM13723115

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