What is meant by product literacy

Reference no: EM13274515

What is meant by product literacy? What are some of the factors that influence consumer behavior and consumer product choices? What does author Pappalardo mean when she states that "[t]here is often a difference between consumer information and consumer comprehension"?

Reference no: EM13274515

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What is meant by product literacy : What is meant by product literacy? What are some of the factors that influence consumer behavior and consumer product choices? What does author Pappalardo mean when she states that "[t]here is often a difference between consumer information and consu..

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