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What is meant by marketing research?

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Market Research

You have been hired by a firm making bar soap. They want to determine the market for soap made organically from natural ingredients. You have been asked to give a presentation based on your research. Your PowerPoint presentation should address the following:

Question 1: What is meant by marketing research?

Question 2: What are the stages in the marketing research process? Explain briefly.

Question 3: What is the marketing research method you would use to conduct marketing research for this soap? Why would you choose this method?

Question 4: How would you use marketing research to make recommendations on marketing the soap?

Reference no: EM132419544

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