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What is meant by marketing research

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Reference no: EM132157643

Question: Market Research

You have been hired by a firm making bar soap. They want to determine the market for soap made organically from natural ingredients. You have been asked to give a presentation based on your research. Your PowerPoint presentation should address the following:

• What is meant by marketing research?

• What are the stages in the marketing research process? Explain briefly.

• What is the marketing research method you would use to conduct marketing research for this soap? Why would you choose this method?

• How would you use marketing research to make recommendations on marketing the soap?

Submission Details:

• Submit your analysis in a 8 to 9 slide Microsoft Power Point document. The slides should contain summary points.

• Place additional information and detail in the notes section of the PowerPoint presentation.

• Your PowerPoint should include your references on the last slide in APA format and in-text citations should also be used.

Reference no: EM132157643

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