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1. What is meant by “global localization?” Is Coca-Cola a global product? Explain.
2. A company’s global marketing strategy (GMS) is a crucial, competitive tool. Describe some of the global marketing strategies available to companies. Give examples of companies that use the different strategies.
3. UK-based Burberry is a luxury fashion brand that appeals to both genders and all ages. To improve Burberry’s competitiveness in the luxury goods market, CEO Angela Ahrendts recently unveiled a new strategy that includes all the elements of the marketing mix. Their strategy also addresses key markets that Burberry will participate in, as well as the integration and coordination of marketing activities. Search for recent articles about Burberry and write a brief summary that outlines Burberry’s GMS.
1. what are innovation design and creativity? how do you distinguish between innovation design and creativity? how have
Find one example of a current PR campaign in each of these categories: business and government organizations. How does each compare with campaigns from the 80s and 90s? Write a 1-page paper explaining your answers.
During two eight-hour shifts, 2000 non defective parts are desired to produce. The standard time to complete the operation is 20 minutes, but the actual time to perform the operation takes longer and it is 30 minutes. Also it is known that one-eighth..
Profits are 40 cents for a box of Deluxe crackers also 50 cents for a box of Classic crackers. Elucidate what is daily profit when producing optimal amounts.
A meta-analysis is used when:
Controversial topics in advertising comprise creating a culture of excessive consumerism. Explain why do you think this matter is more problematic
differences between high- and low-context culture
During this course you have constructed an Action Research Project Proposal. Assuming that your proposal is approved, how would you proceed with your research? How long do you think it would take? How much do you think it would cost? How many resourc..
Define personality and explain how personality differences affect individual behavior. Explain how attitudes vary across cultures. Explain how attitudes and perception can affect each other.
Discuss the difference between an express warranty and an implied warranty. Include in your discussion examples of how each is created, restrictions that may apply, and whether and/or how each can be disclaimed.
The rooms forecast committee is scheduled to meet later this afternoon. You have been asked to prepare remarks on group no-shows. Contrast the likelihood of no-shows for (a) business groups, (b) tour groups, and (c) convention groups
Describe some of the difficulties and ethical issues in using seasonal indexes to seasonalize and deseasonalize data. What should be done to minimize difficulties and avoid misleading conclusions?
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