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1. Export motives can be classified as reactive or proactive. Give examples of each group of export motives. How would you prioritize these motives? Can you think of motives other than those mentioned in the chapter? What are they?
2. What is meant by ‘change agents' in global marketing? Give examples of different types of change agent.
What are the critical differences in the timing and positioning of successful versus unsuccessful innovations?
Drucker's view on marketing can be summed uo in 5 points. what are these five points? argue that each point is conditional, shallor or not supported by contemporary thought
What is the Long Tail? What implications does this have for market segmentation?- Review the key products and services that have emerged during the digital revolution.
select an existing business that utilizes short medium and long-term strategic planning. you may also use your own
Read Case Study "Bright Light Innovations: The Starlight Stove". What should be the marketing strategy of the Bright Light Innovations team for the Starlight Stove? Why
What is another example of a positioning strategy
Determine how you will price your product or service. Talk about how you expect to remain competitive with your pricing and still earn a return on your investment. How will your product price compare to the competition? Don't forget to take all of..
in the executive summary section of your plan add a section titled managing the customer relationship highlighting key
Explain The Opt-out Model Versus the Opt-in Model and how is the opt-in model of informed consent different from opt-out
Develop null and alternative hypotheses for each of your prediction (such as Null Hypothesis: "Nordstrom customers' shopping frequency is independent of their hattitude toward quality"; Alternative Hypothesis: "Nordstrom customers' shopping freque..
Describe your company's target market segment(s). - How is the target market for your Internet business different from that of a traditional business in your market?
What is the business need and business problem, What will be achieved by implementing this database
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