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What is meant by brand equity

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Reference no: EM132179435

What is meant by "Brand Equity" and how does this fit in to "Positioning" of the product? Give an example

Reference no: EM132179435

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How would we initiate a price reduction : What responses do we need to make to our customers when we need to make a price increase? Why?
What other factors might be considered in setting the price : Why did we say "If you set the product price merely for profit, you will fail"? What other factors might be considered in setting the price?
Five sources of information on competitive intelligence : Why is it important to know what the "competition" is doing? List at least five sources of information on competitive intelligence.
Purposes of a product line : Give two purposes of a "product line" and two purposes of a "product mix"".
What is meant by brand equity : What is meant by "Brand Equity" and how does this fit in to "Positioning" of the product? Give an example
What is meant by brand equity : What is meant by "Brand Equity" and how does this fit in to "Positioning" of the product? Give an example
Consumer buying decision process : What are the five stages of a consumer buying decision process?
Price falls within their accepted price range : Are there times when you don't want to distribute your product in a retailer even if your price falls within their accepted price range? Why or why not
Pricing and competition based pricing : Can you explain the difference between cost based pricing, value based pricing and competition based pricing?

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