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What is meant by a motive hierarchy

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Maslow's Hierarchy of Needs is one of the most important concept we can understand as marketers. Many times, in the class, students will pass judgment on the decisions of others. Always remember, something you may not see as a need, may be a real need for another consumer or segment. This is a great place to discuss how different brands of the same product or service may fall in different categories.

Problem 1: What is meant by a motive hierarchy? How does Maslow's hierarchy of needs function?

Reference no: EM132723206

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