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Question: What is meant by a determinant attribute for a given product and explain why the identification of such attributes is so important. What are the determinant attributes for Lululemon?
You might use a database of Company and Research Videos and database of Business Sources as a marketing manager within a company
Long Marketing Plan Project - actual creation of a marketing plan for a product or service. This project is designed to accomplish such a task
From the case study, evaluate MySpace's competitive and strategic landscape using the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Next, determine the potential opportunities to improve MySpace's competitive position
Do so by drawing up a competitive grid with at least four product quality criteria and two competitors.
1. What are some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors' marketing plans? How can the marketing manager minimize those problems?
Why are Sales and Marketing important in the Hospitality industry? What is the difference between Sales and Marketing
Write a report on HubSpot: Inbound Marketing and Web 2.0
Compare the major tools used in consumer sales promotion with those used in trade promotion. How would you adapt these tools for a global sales promotion?
Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers' attitudes and behaviors.
Knowing the power of e-mails and the high rate at which they are distributed, what actions would you take, as a B2C Internet marketer
Identify which brand exhibited the greatest decrease in brand value. What do you believe are the primary factors for the change in brand value?
Discuss the goals and expected outcomes of this organizational function. Explain how companies create customer-centered businesses
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