What is mcdonald business-level strategy

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Reference no: EM133620433

Questions

1. What is McDonald's business-level strategy?

2. What are the resources, capabilities, and competencies that McDonald's has built to drive competitive advantage in the fast-food industry?

3. What key forces in the general environment are impacting the fast food restaurant industry at the time this case was written?

Reference no: EM133620433

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