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1. What is Mccain's business orientation towards its market place? Support your answers with evidence drawn from the case.
2. Mccain has been using different business growth strategies. Identify the main strategies and sub strategies that Mccain has been using. Derive the evidence to support your growth strategy identification and mention the pros and cons of one of these strategies.
3. What are the advantages that Mccain will most likely gain and disadvantages that it will most likely have to endure due to its distribution strategy? What kind of distribution strategy would you suggest for Mccain to enjoy these advantages at the same time reduce the negative impact of such strategy?
4. Considering that Mccain is a B2B organization, do you agree with its promotion strategy? Why or why not? Explain the reasons for your opinion.
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