What is mass customization

Assignment Help Operation Management

Reference no: EM132093507

1. Discuss the various roles (objectives) that online advertising can play as a part of the integrated marketing communications mix.

2. Assess the various advertising alternatives that are available online. For each, describe the strategy, including limitations, and give an example.

3. Online advertising has become an important part of the communications mix. Discuss the strengths and weaknesses of online advertising.

4. What is mass customization? Give an example of mass customization.

5. Define interactive communications. How does a marketer decide on what medium to use?

6. What is clickthrough rate?

7. What is stickiness?

8. Explain what is meant by sponsorship as it relates to online advertising, using an example to illustrate.

9. What are the two types of opt-in lists used with email advertising?

Reference no: EM132093507

Questions Cloud

What can be done to cultivate ethical behavior : Despite widespread cynicism about public ethics, students are likely to agree that a rule of law depends on the perceived legitimacy of public officials.

Product layouts are vulnerable to disruption : Product layouts are vulnerable to disruption. What can a manager do to protect a highly efficient product layout from disruption?

How do these products support the corporate strategy : How do these products support the corporate strategy? What types of projects would you expect to see in the product plan?

What are the specific methods of protection : Based on the readings in the text and any research that you conducted, discuss and provide your view of specific methods of protection.

What is mass customization : What is mass customization? Give an example of mass customization. Explain what is meant by sponsorship as it relates to online advertising,

Evaluate the content of the source and discuss : Locate an online article, web page, YouTube video, or publication from the Hunt Library that discusses and examines some aspect of trucking, rail.

Compute the standard direct labor rate per hour : Price-hourly wage rate $15.82, payroll taxes $0.82, and fringe benefits $1.30. Compute the Standard direct labor rate per hour

What charges do you recommend filing against the suspect : Review all of the facts from the case to determine the most appropriate charges. Be sure to address both suspects - What charges do you recommend filing against

Provide work gloves make of cotton with leather palms : Currently, many companies provide work gloves make of cotton with leather palms. These are inexpensive and usually don't come in sizes.

User Account

All Pages