Reference no: EM132224925

Subject: Principle of marketing (Business Marketing)

1. Marie and her sister Janet saw an ice-cream vendor. Marie bought herself her favorite chocolate ice-cream, and Janet wanted to try a new flavor that the ice cream man told her about. Marie liked her ice-cream, but Janet did not like the new flavor. Which attributes of reinforcement do you observe in this scenario?

a. Stimulus generalization

b. Only positive reinforcement

c. Positive and negative reinforcement

d. Only negative reinforcement

2. Nozzle is a specially designed product that retro fits into your existing water faucet and atomizes the water stream in a spray that lets you use 98% less water when washing hands, brushing teeth and washing produce or dishes. Some consider this a game changer for environmental protection, especially in regions of water scarcity. This product would fall in the new product category of ____.

a. a revised products

b. repositioned products

c. revised products

d. discontinuous innovations.

3. Lauren buys groceries at Walmart and rarely does much research on the products she buys. What is the marketing term for this type of consumer behavior?

a. Extensive decision making

b. Emotional involvement

c. Routine response behavior

d. Enduring involvement

4. Chipotle stormed “I am a market for Mexican food” by competing on quality instead of price. Chipotle is a company that prides itself on serving “food with integrity.” Which mass market targeting strategy did it use when entering the market?

a. Concentrated targeting

b. Multisegment targeting

c. Undifferentiated targeting

d. Differentiated Targeting