What is marketing supposed to accomplish for your business

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Reference no: EM132206033 , Length: word count:2000

Marketing Project Assignment -

Topic of project: Tesla Motors.

Project Outlines -

I. Company/brand/product overview

II. Market Description (Research is critical!) -- Overall industry - facts and figures. This part is NOT about the company/brand/product you've chosen for your report. It's about the industry category your business competes in -- "fast casual restaurants," for example, and the competition.

III. SWOT Analysis (Be sure to use an "environmental scan" for threats and opportunities.)

IV. Marketing Objectives. What is "marketing" supposed to accomplish for your business? Sales or market share growth? Product leadership, etc.?

V. Target Market(s) - Detailed segmentation. Who is the customer?

VI. Differentiation: What is it about your product that makes your target market want it? That's your "Value Proposition." If you identify more than one target segment, you will likely have more than one value proposition. Positioning: Using a positioning map, show the extent to which competitors are making the same promise(s).

VII. Marketing Mix

a. Product Strategies (Cover all the attributes of the "product" - "Total Product Concept")

b. Price Strategies (must include price examples for your products and competitors')

c. Place (Distribution) Strategies

d. Promotion Strategies. (Must create your own advertisement for an appropriate media.)

VIII. Recommendations.

Attachment:- Assignment Files.rar

Reference no: EM132206033

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Reviews

len2206033

1/2/2019 3:58:00 AM

Total words: 200. Topic of project: Tesla Motors. Additional comment by the professor: I'll be interested in your opinion about the target market, competitors in this market for electric cars, and recommendations. Only Part I, II, III is required by tomorrow, remaining can be submitted by. Please follow 'Winter 2018 -- Project Outline" file , to understand what is part I,II & III. Some examples are attached for references, but they are in ppt format. We need to do the project in a word format. Format - Initial drafts (Eight parts I through VIII below) and Final submission – Document or PowerPoint, your choice. Narrated if you like.

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