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What is marketing myopia and how can it be avoided

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Reference no: EM131011456

Review Questions

1. What is marketing myopia, and how can it be avoided?

2. What is customer-perceived value, and what role does it play in customer satisfaction?

3. Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing each strategy.

Reference no: EM131011456

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What is marketing myopia and how can it be avoided : What is marketing myopia, and how can it be avoided? What is customer-perceived value, and what role does it play in customer satisfaction
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