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Assignment - What is Marketing Intelligence and how can companies improve their marketing intelligence systems?
The purpose of this assignment is to encourage students to read, comprehend, and analyze the course materials.
Students are expected to respond to the weekly prompt(s) provided by the instructor with a minimum of 600 words (excluding cover page and references) and two references.
Assignments should include a cover page, separate references page, and should follow APA 6th edition formatting.
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The paper provides recommendations for marketing intelligence. Marketing intelligence is denoted as MI and it is defined as to be the everyday information relevant to the concerned market segments of a company which is gathered and analyzed specifically in order to provide confident as well as accurate as well as confident decisions. These decisions are in order to determine the market opportunity, helps in deciding the penetration strategy for the market as well as for the development of the marketing metrics. On the other hand, it can be explained as the desired information for generating market-based decision effectively. There is various information co9llected by different organizations in order to make their own particular decisions regarding the execution and evaluation of the business processes throughout the concerned competitive market areas.
I WANTED THE SAME RECOMMENDATION AS ATTACHED ABOVE The assignment will be submitted to the Turn It In plagiarism checking software. Any paper receiving a match % score of 30% or more should be immediately revised and resubmitted by the student. Any paper submitted for grading and resulting in a match % of greater than 30% may be awarded a score of zero by the instructor and additional instances of scores greater than 30% could result in disciplinary action through the university.
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