What is marketing-customer value-satisfaction and quality

Assignment Help Other Subject

Reference no: EM13264754

1. What is Marketing ?

2. Distinguish between customer value, satisfaction and quality.

3. Explain the difference between wants, needs and demands.

4. What is included in the marketing offer ?

5. Compare and contrast how the internet has changed connections with customers

6. What are the four E-marketing domains ? Explain each one.

7. Explain the difference between e-business, e-commerce, and e-marketing.

8. Describe the Model of Buyer Behavior shown on page 137 of your text.

9. List and describe the factors influencing consumer behavior.

10. What is CRM ?

11. Explain the buyer decision process.

12. Describe the buyer decision process for new products.

13. What are the four steps of the marketing research process ?

14. What types of problems must managers be aware of when using secondary data ?

15. List and discuss three characteristics affecting consumer behavior.

16. List and discuss the stages in the consumer decision process for new products.

17. Discuss a way in which business markets differ from consumer markets.

18. Discuss three of the stages in the business buying process.

19. List and discuss the levels of market segmentation.

20. Explain what is meant by positioning for competitive advantage.

21. There are many ways to segment a market but not all segmentations are effective. What are two of the five ?

22. Brands can be positioned for value based on the benefits offered and the price charged. The result is the brand value proposition. What are the five value propositions with which companies can achieve success ? Provide an example for each.

23. Discuss the process of new-product development strategy.

24. Distinguish between product line decisions and product mix decisions.

25. What is the product life cycle ? List three of the five stages and explain what occurs in each stage.

26. There are 8 major stages in the new-product development process. List and explain three of them.

27. List and describe the factors to consider when setting prices.

28. Discuss the factors to consider for product mix pricing strategies.

29. Describe the following terms/concepts. IN YOUR OWN WORDS a. Price elasticity ï¿¼ï¿¼ b. Market penetration pricing c. Value-based pricing 30. Companies may use segmented pricing as part of their pricing strategy. Explain the meaning of segmented pricing and name three different types of segmented prices.

31. Distinguish between vertical and horizontal marketing systems.

32. Discuss some key factors in marketing channel management decisions.

33. Describe the following terms/concepts. IN YOUR OWN WORDS a. Marketing channel b. Supply chain management c. Franchise organization

34. List and explain two of the 4 major logistics functions ?

35. Explain the difference between retailers and wholesalers.

36. Wholesalers add value by performing one or more of nine channel functions. List three of these functions and explain each one.

37. Describe the following terms/concepts. IN YOUR OWN WORDS a. Agent b. Broker c. Retailer

38. Explain the four characteristics that can be used to classify retailers and provide examples of the resulting types.

39. What is competitive advantage ?

40. Describe the following terms/concepts. IN YOU OWN WORDS a. Competitive advantage b. Value proposition c. Target marketing

41. Describe the following terms/concepts. IN YOUR OWN WORDS a. Market segmentation b. Position statement c. Income segmentation

42. Describe the following terms/concepts. IN YOU OWN WORDS a. Exchange controls b. Joint venturing c. Global firm

43. Explain the three choices a company has for entering global markets.

Reference no: EM13264754

Questions Cloud

The elements x and y form a compound : The elements X and Y form a compound that is 66.67% X and 33.33% Y by mass. The atomic mass of X is twice that of Y. What's the empirical formula?

What is the poynting vector : A planar electromagnetic wave is propagating in the +x direction. What is the Poynting vector at the point P at that instant

Compute atomic mass of the metal : A Volume of 211 mL of H is collected over water, the water level in the collecting vessel is the same as the outside level. Atm Pressure is 756 Torr and the temp is 25 degree C. Calculate atomic mass of the metal.

Explain what is the value of delta hrxn : If the standard heat of rxn for the rxn is calculated to be -567.4 kJ/g mol FeS2(s) what is the value of Delta Hrxn will you use per kg of FeS2 burned in an energy balance

What is marketing-customer value-satisfaction and quality : What is Marketing? Distinguish between customer value, satisfaction and quality. Explain the difference between wants, needs and demands. What is included in the marketing offer? Compare and contrast how the internet has changed connections with cust..

How to calculate the activation energy : The decomposition of nitric oxide NO to N2 and O2 is second order with a rate constant of 0.0796 M^-1 S^-1 at 737 C and 0.0815 M^-1 S^-1 at 947 C. Calculate the activation energy.

Explain concept of envelope detection for large carrier am : Explain the concept of Envelope detection for Large Carrier AM. Why is Large Carrier preferred over Suppressed Carrier method for Double Sideband AM in broadcast environment.

What are the distinctions between the ways each one is used : explain the use of the Op Amp as a difference amplifier and as a comparator. What are the distinctions between the ways each one is used.

Explain the activation energy of the reverse reaction : For the elementary process N2O5 (g) = NO2(g) + NO3 (g) the activation energy (Ea) and overall Delta E are 154 KJ/mol, and 136 KJ/mol, respectively. What is the activation energy of the reverse reaction.

User Account

All Pages