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What is market segmentation

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Reference no: EM132974252

In your own words answer the following questions in 250 words each.

Explain three of the nine building blocks for managers to use in developing an innovative and effective business model.

What is a competitive advantage? How does marketing contribute to the creation of a competitive advantage?

What is market segmentation? List the steps in the market segmentation process.

Reference no: EM132974252

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