What is market segmentation

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Reference no: EM131770082

1. What is Market Segmentation? What are the benefits for a company that uses market segmentation? Select a company and describe how this company uses market segmentation through an example.

2. How does a firm’s corporate culture and organization affect its ability to engage in global competitive actions? 600 words or more

3. Describe the major external challenges that confront IKEA? How would you categorize their environment? Give specific evidence for your categorization.

Reference no: EM131770082

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