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Question 1. What is market segmentation? Being a marketing manager, what kind of different bases you will chose for the market segmentation?
Question 2. If a company wants to launch a new product in its product portfolio what are the steps it can take for the new product development?
Jackson Motors, Inc. normally sells its electric motors to all buyers for $100. However, a competitor offered to sell similar motors to one of Jackson Motors' biggest customers for only $80 and Jackson Motors
Discuss the issue and explain how a company can prevent this from happening or explain how they should handle it now or in the future: A member of your staff is about to retire, taking with him all his knowledge, leaving your business utterly devo..
As a new Human Resources Manager, you are required to begin your position with the hiring of a new Customer Service Representative (you work for a telecommunications company). This process is the beginning of what our textbook refers to as the ..
Drawing on your own experiences in employee health, safety, or security; relate a conversation where you acted as the employee advocate in a decision making discussion. What was the manager's position from a risk management perspective? How did yo..
Suppose two utilities, People's Electric and Municipal Energy, each produce 500500tons of pollution per year. The government has a goal of eliminating half the pollution, and, in turn, provides 250pollution permits to each utility.
Explain how buying behavior of business customers in different countries may have been a factor in speeding the spread of international marketing.
Research Kurt Lewin's model for change. Then, discuss the three-staged de-biasing process (unfreezing, change, and refreezing) and explain the mechanisms that make each of them hard to implement.
ERISA has created the main structural basis for retirement plans in the US. ERISA also has had a major impact in the retirement area. What in your opinion has been the impact of ERISA on defined benefit plans?
Discuss the various levels and types of strategies the firm may use
Using the Internet, the text, or another reliable source such as a newspaper or periodical site, (not a scholastic or school site like Khan Academy and not Wikipedia), research some important data that has been presented in graph or table format.
How would you measure the different forms of credit
A certain commodity sells for $130 today. The present value of the cost of storing this commodity for one year is $9. The risk-free rate is 3%. What is a fair price for a 1-year forward contract on this asset?
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