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Question 1: What is market research and classifications?
Question 2: What is marketing environmental scan application?
Question 3: How socio- cultual influences (personal influence, reference groups, family, culture, subculture) affect on consumers? (give example)
Question 4: What is B2B and B2C (explain)
What is Break Even Analysis mean?
What are the characteristics of consumer identity? What is its relationship to marketplace behavior?
In both of the commercials above, Old Spice is leveraging product smell to target consumers. However, as you can see by the difference in these commercials, the company has significantly re-branded itself to appeal to a new generation of consumers..
In your own words, briefly give a general definition for each of the four forms of corporate advertising (in your own words-do not quote the book).
1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
Do an Internet search on social media monitoring to identify two sites and/or tools that are free and can be used to gather data from social media. Briefly describe the two sites and/or tools, and discuss how these sites and/or tools can be used t..
Specify the nature, structure, and types of products or services of Apple, and identify two (2) key factors in the organization's external environment that can affect its success. Provide explanation to support the rationale.
Strengths, weaknesses, opportunities, and threats: From a marketing perspective, which is the most important? Why? How might your response change if you were the CEO of a corporation? What if you were a customer of the firm? An employee? A supplier? ..
Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting?
What is the vapor pressure of water at 20.0ºC? What percentage of atmospheric pressure does this correspond to?
Explain how the internet changed the supply chain at sears
a. describe what a fragmented industry is and provide examples.b. how can a company overcome the limitations of being
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