What is market commonality-what is resource similarity

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Reference no: EM131107867

Competitors are firms competing in the same market, offering products that are similar, while targeting specific customers in order to gain a competitive advantage. In this assignment you will demonstrate your understanding of how to create and maintain a competitive advantage, answer the following questions:

• What is market commonality?

What is resource similarity? What does it mean to say that these concepts are the building blocks for a competitor analysis?

• What factors affect the likelihood that a firm will take competitive action?

• What factors affect the likelihood a firm will initiate a competitive response to the action taken by a competitor?

Reference no: EM131107867

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