What is mark you have chosen for new police radar product

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Reference no: EM133718784

Discussion Post: Business Law for Technical Professionals about Trademark

Assume that you are a Product Manager at Acme Corporation. Acme Corporation is developing improved and more accurate devices for use by law enforcement officers to assess the speed of vehicles on the road. Acme Corporation expects to sell these devices to state and local law enforcement agencies throughout the United States. Your team has been tasked with finalizing development and coming up with a product name ("mark") for the new line of devices before it goes to market.

Review the section entitled "Registrable Marks" (§ 9-1c) on pages 165-166 in Chapter 9 of your Anderson's Business Law textbook. Use your creative muscles to name the new radar product for Acme Corporation.

I. What is the mark you have chosen for the new police radar product?

II. What classification does your mark fall under in the "spectrum of distinctiveness?" Explain your selection.

III. Review the U.S. Patent and Trademark Office "USPTO" tips on running a trademark search.

IV. Access the USPTO Trademark Electronic Search System (TESS).

1. Click on the "TESS" link (next to magnifying glass icon) on the left-hand side of the webpage.

V. Conduct a "Basic Word Mark Search" (with default settings) on the mark you have chosen for the radar product to determine if another individual or entity has already registered that mark.

VI. Give a short description of the results you found after running a trademark search via TESS.

Based on these results, would it be advisable for Acme Corporation to register the mark you have chosen and market the new line of speed detection devices with that mark?

Reference no: EM133718784

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