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What is marcom? How have the functions within marketing communications become more integrated? What does the Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important?
Southern California Publishing Company is trying to decide whether to revise its popular textbook, Financial Psychoanalysis Made Simple. The company has estimated that the revision will cost $75,000. Cash flows from increased sales will be $20,300 th..
The Toronto Blue Jays are a major-league baseball team located in Toronto, Ontario. Explain the currency risk faced by the Blue Jays and how the team can manage this risk?
Amigo Gas Co. is selling off some old equipment it no longer needs because its associated project has come to an end. The equipment originally cost $27,500, of which 75% has been depreciated. The firm can sell the used equipment today for $5,000, and..
The company has the following market values of debt and equity: The firm has 10 shares outstanding; therefore, the current price per share is $5. The managers are considering an investment project with an initial cost of 30. They believe that the pro..
We are evaluating a project that costs $816,000, has a 12-year life, and has no salvage value. Assume that depreciation is straight-line to zero over the life of the project. Sales are projected at 83,000 units per year. Price per unit is $40, variab..
yankee inc. a u.s. based mnc has recently decided to expand its international trade relationship by exporting to
BUYING STOCK WITH COMMISSION-At your discount brokerage firm, it costs $10.40 per stock trade. How much money do you need to buy 500 shares of Ralph Lauren (RL), which trades at $85.22?
A firm wants to create a weighted average cost of capital (WACC) of 7.2 percent. The firm's cost of equity is 10 percent and its pre-tax cost of debt is 8 percent. The tax rate is 34 percent. What does the debt-equity ratio need to be for the firm to..
What would justify a decision by Cookie & Coffee Creations Inc. to buy the additional equipment? What alternatives are thee instead of bank financing?
Your portfolio has a beta of 1.27. The portfolio consists of 17 percent U.S. Treasury bills, 29 percent in stock A, and 54 percent in stock B. Stock A has a risk-level equivalent to that of the overall market. What is the beta of stock B?
Reagan Corp. has reported a net income of $836,200 for the year. The company's share price is $13.03, and the company has 307,810 shares outstanding. Compute the firm's price-earnings ratio.
Assume sigma=0.15, nu=0.10, and current stock price $32. Monthly interest rate is 1%. Compute present values of the following options expiring in 3 months. (a) A European call option with strike $30, assuming $2 dividend in 40 days. (b) European put ..
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