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What is macroenvironment

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Reference no: EM132989769

The Macroenvironment of the (Mcdonald in China) which may influence the company's marketing activities.

  • What is Macroenvironment
  • identify TWO major issues/challenges in the chosen aspect in relation to the firm's marketing activities in the foreign market it is currently operating in. 
  • justify why these two issues/challenges are more important than other issues and provide reliable evidence (preferably academic references- on the existing and/or potential impacts of these issues on the business.
  • Based on the above discussion, make TWO specific and practical recommendations for improving the firm's marketing success in that market.

Reference no: EM132989769

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