Reference no: EM133049475
Question - Laura just received a special order from Jake, a new customer. Jake is offering to purchase 5,000 units from Laura for $16 per unit. Jake requires all 5,000 units to come from the same supplier (i.e., he cannot purchase less than 5,000 units).
The current, normal sales price per unit is $23. Variable costs to produce are $13. Fixed costs per unit are $6.
Laura has capacity of 25,000 units. Before the special order, Laura estimated that she would be able to sell 22,000 units to existing customers.
Via a financial perspective, Laura feels she must decline the offer.
But, she would like to counter Jake's offer with a different selling price.
What is the lowest price that Laura would be willing to accept for this 5,000 order from Jake?
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