What is long-range planning and strategic planning

Assignment Help Marketing Management
Reference no: EM132654086 , Length: Word count : 1000

Discussion 1. What is the difference between long-range planning and strategic planning? Explain your answer. Your response should be at least 75 words in length.

Discussion 2. Are "strategic management" and "strategic planning" synonymous terms? Explain.Your response should be at least 75 words in length.

Discussion 3. Distinguish between the concepts of mission and vision. Provide examples in your explanation.Your response should be at least 75 words in length.

Discussion 4. Colleges and universities, like all business, have strengths, weaknesses, and competitors. What would you consider to be an online university's internal strengths and weaknesses? Why? Also, who would you say are the competitors to online universities? What are three external opportunities and three external threats? Your response should be at least 200 words in length.

Discussion 5. Within this unit, we discussed how businesses may need to adapt to changing times in order to stay competitive. Their initial practices may have worked well previously, but may not serve them well in the long term. The newspaper industry is one that may face extinction. Explain why they may need to rethink their business strategy, and provide some advice on possible strategic management changes. Be specific to include goals/objects, strengths, and weaknesses. Your response should be at least 200 words in length.

Reference no: EM132654086

Questions Cloud

Prepare worksheet entries to consolidate the trial balances : Prepare worksheet entries to consolidate the trial balances of Father Company and Sun Company for the year 2018
Difference between an antigen and an epitope : What is the difference between an antigen and an epitope?
Primary and secondary immune response : How can I describe the differences between a primary and secondary immune response?
What are the reporting requirements at year-end : What are the reporting requirements at year-end? Provide examples based on the information provided in the assignment to clarify
What is long-range planning and strategic planning : What is the difference between long-range planning and strategic planning? Explain your answer. Distinguish between the concepts of mission and vision.
Compute taxable income attributable to the sole : Compute taxable income attributable to the sole proprietorship by completing Schedule C to be included in James's 2019 Form 1040
Make the adjusting entry necessary : Pronghorn Company had the following account balances at year-end: Cost of Goods Sold $64,120; Make the adjusting entry necessary
How might improve the methods to assess brand equity : Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?
Summarize fiat chrysler strategy for its jeep brand : What specific strategies or tactics is Fiat Chrysler planning in an effort to move the Jeep brand upscale? summarize Fiat Chrysler's strategy for its Jeep Brand

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd