What is lena strategic role in ifgs product line

Assignment Help Marketing Management

Reference no: EM133385342

Assignment:

You need to help answering the following questions --

1. What is IFG's current competitive position in the market for both general industrial coatings (GIC) and wood coatings?

2. What is Lena's strategic role in IFG's product line? What is the overall fit with the company?

3. Estimate the annual sales of powder-based coatings by customer group (assume Lopez's estimates for the percentage of customers who switch to powder-based coatings are correct).

Sources:

Pintura Corporation: The Lena Launch Decision

Reference no: EM133385342

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