What is keeping the alliance from being more effective

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Reference no: EM132276442

Case study: The alliance of community-based pharmacy owners of Puerto Rico: Challenging competition from US chains

• Develop a SWOT analysis that identifies the situation faced by community-based pharmacy owners (as individual companies, not members of the Alliance) as competition with US chains intensifies

• Does the Alliance represent an appropriate response to the issues facing pharmacy owners? Why?

• What other strategic options did pharmacy owners have (different from the Alliance)?

• What is keeping the Alliance from being more effective?

• What advice would you give Diana Gonzalez and the marketing team as they prepare a new roadmap for the Alliance?

Reference no: EM132276442

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