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Topic: Competition analysis on Kalyan Jewellers-
Question 1: What is Kalyan Jewellers?Question 2: What is their ongoing wedding campaign- name and other details
Question 3: Who is the target audience for this audience?
Question 4: What is the tonality of the campaign - are the inclusive in the sense that do they include family members of the bride or are they exclusive and just show bride or still of the jewellery photoshott?
Question 5: What are the jewellery that they are showcasing, is it traditional, modern or regional specific?
Question 6: How do their visuals look - is it only static or is it a mix of static and short videos?
Question 7: How did they roll out their campaign on social media platforms like Instagram, Facebook, Twitter and YouTube- mention the starting date, post frequency, post type etc.
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