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What is jills marketing vals category

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Reference no: EM133605780

Question: What is Jills marketing VALS Category?

Jill is the CEO of her company. She also has a law degree. She enjoys being in charge of the company and hopes her example will inspire young women to strive for top leadership positions in business. She serves on the boards of a number of other firms, and is very active with local non-profit agencies. She loves live theater and usually buys season tickets. With regard to purchases, Jill has extremely discriminating tastes. In terms of fashion, she has an artistic flair and seems to know immediately whether something is "her" or not. She loves her iPhone and in-car GPS system. Recently, she hired a consultant to recommend ways to make her business more sustainable.

 

Reference no: EM133605780

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