What is jetblue business-level strategy

Assignment Help Strategic Management

Reference no: EM131245741

Basically this assignment is to read chapter 5 and answer this question below in 1 page.

This is the question:

What is JetBlue's business-level strategy? Is JetBlue's competitive advantage sustainable?

Text book - Strategic Management text and cases SEVENTH EDITION by Gregory G. Dess, G. T. Lumpkin, Alan B. Eisner and Gerry McNamara

CHAPTER 5 - Business-Level Strategy: Creating and Sustaining Competitive Advantages.

Reference no: EM131245741

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