What is it about that ad that motivates the target market

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Reference no: EM133654934

Problem

The Integrated Media Communication campaign has been recognized for its creative excellence. (Nike: Dream Crazy)

Brief description of the company, the product/service, the market segment, the opportunity/threat, and the competition.

1. What is the company saying from this ad?

2. How does this message relate to the company, the service/product, and when the ad was distributed?

3. Most importantly, what is it about that ad that motivates the target market?

4. Why is the message persuasive and how does it help connect your target market to the company's service/product?

5. What can agencies/clients learn from this case study?

6. What messaging principles can another company, like a local shoe company, utilize to reach its target market, accomplish marketing and communication objectives, and enhance its relationship with its consumers?

7. How does one identify the right message, and avoid getting lost in the clutter?

Reference no: EM133654934

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