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What is involved with successful branding

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Reference no: EM132004626

For this assignment (zeocon corporation), read the case studies on pages 192-209 of textbook. respond to the following questions with thorough explanations and well-supported rationale.

What is involved with successful branding? Explain how solid brand management and positioning would impact this product.

Based upon your assessment, has Frito Lay identified the most appropriate target market? Include your rationale.

Would you suggest an alternative or additional target market?

Reference no: EM132004626

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