What is integrated marketing communications

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Reference no: EM13270972

1. What is integrated marketing communications? Describe the marketing communications mix used by Drypers.

2. How would you characterize the disposable diaper and training pants market in the United States?

3. How would you characterize the competitive situation and marketing efforts for Drypers in the U.S. disposable diaper industry?

4. Does Drypers use a push or pull communication strategy, or both?

5. Describe the budgeting communications mix you believe Drypers does use or should use.

Reference no: EM13270972

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