What is integrated marketing communications

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Reference no: EM132307477

1. What is integrated marketing communications (IMC)

2. Discuss the problems that might be encountered in having an expatriate sales manager supervising foreign salespeople.

3. Why is it so difficult to control consumer prices when selling overseas?

Reference no: EM132307477

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What is integrated marketing communications : What is integrated marketing communications (IMC). Why is it so difficult to control consumer prices when selling overseas?

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