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Questions: 1. "If the product sells in Dallas, it will sell in Tokyo or Berlin." Provide your comments fully.
2. What are the differences between consumer and industrial goods, and what are the implications for international marketing? (Chapter 14)
3. Review the key variables that affect the marketer's choice of distribution channels.
4. What is integrated marketing communications (IMC) (Chapter 16)
5. Discuss the problems that might be encountered in having an expatriate sales manager supervising foreign salespeople
6. Why is it so difficult to control consumer prices when selling overseas?
Direct marketing faces several challenges and opportunities in global markets. Several countries, such as Australia and Japan, have requirements for mandatory.
Explain E-Commerce Payments Vs Bricks and Mortar Payments and How does an e-commerce payment differ from a bricks-and-mortar payment
Pioneer promotion is most likely to be used during the ____ stage of the product life cycle
Select one of the four elements in the marketing mix for your brand that you are having the most difficulty in defining. Provide the best initial idea or ideas.
effective communication skills are essential in the workplace. some businesses invest in training their employees on
Explain What are two of the E-commerce software products available developed by software companies or individuals
Assess the impact of shifting perspectives on globalization, ethics, sustainability, corporate social responsibility, and technology on strategic marketing.
Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing.
Identify and research a business ethics issue that has occurred in a corporation/community based outside of the United States. Summarize the facts of the issue and the resolution, if there was one.
Find two competing products or services that aim at different market segments and ideally one of these should be a domestic product and another should be based in a different country
Locate information for "ethics and government contracts" and policies and procedures or a "code of ethics" for contracts. What is the misconduct surrounding the unethical incidences in the contracts
A description of how your marketing efforts and marketing mix will change with each phase in the product life cycle. The packaging you will use for your product or service and how it will add value
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