What is integrated marketing communications

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1. A noted HR trend is that “compensation entitlements are going out the window” fixed or secure pay is becoming less popular. What impact do you think this will have on employee’s motivation? What are the negative and positive aspects of this trend? Explain

2. Describe and discuss the relative merits of the environment & the strategic capability approaches to analysing a firms strategic position.

3. What is integrated marketing communications (IMC), and how does a company go about implementing it ?

Reference no: EM132155942

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