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Marketing communications has evolved significantly in the past some years. There are so many different ways to communicate from PR to Lead Generation, Advertising to Direct Mail. At times, the types of communications to end users, leveraging various approaches were executed off as separate activities. There was no continuity, no specific overall strategic plan. Thanks to improvements in technology, drive for ROI, the concept, and approach of integrated marketing communications has become a huge focus.
In fact, clients and employers are asking for measurable results. No longer is the phrase uttered by John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” acceptable.
What is Integrated Marketing Communications and why is it so important in the 21st century for marketers to embrace this?
Exploring a new coal mine costs $100,000 and has a 40 percent chance of finding $500,000 of coal and 60 percent chance of finding $100,000 of coal. The expected value of perfect information is:
Explain how would you show this with a simple supply and demand diagram. If this firm was monopolistically competitive with a "u-shaped" cost structure, how would you show the results of this firm's attempt to increase its profits.
If hospitals begin to affiliate within regions, would you expect that %u201Cunnecessary duplication of facilities%u201D would increase, decrease or stay the same?
A currency dealer has good credit and can borrow either $1,000,000 or €800,000 a year. The one year inflation rate in the US is π$=2.5% and in the euro zone the one year inflation rate is π€=5.5%, the one year forward exchange rate is $1.20=€1.00, wh..
To play the "sonnet game," as Shakespeare and Spenser laid out the rules, you must (check ALL that apply) write in iambic pentameter, adhere to a rhyme scheme, conclude with a rhyming couplet in alexandrines.
What single sum of money at t=4 is equivalent to receiving $5,000 at t=1, $6,000 at t=2, $7,000 at t=3, and $8,000 at t=4 is money is compounded at a rate of 8% per time period?
Determine whether GDP will be underestimated or overestimated in each of the following:
Suppose the Federal Reserve is considering the applications of four different banks to merge with other banks. Given the level of the new HHI and the change in the HHI shown below, in which case could the Fed challenge the merger?
q1. what is meant by average propensity to consume? suppose that 1000 out of 10000 disposable income is saved. what is
What will be the complete and final impact on the GDP if the Federal government increases spending and simultaneously increases taxes to pay for the additional spending?
The Blue Dragon Restaurant is a new Chinese Restaurant in town. As the only Chinese restaurant in the area, it faces the following daily demand curve: Determine the profit-maximizing price of each meal assuming The Blue Dragon is behaving as a monopo..
Suppose that the demand curve for some product is P= 100-5Q_D, where P is the Price per unit (in dollars) of the product and Q_D is the quantity demanded in a period. Show the supply and demand and the equilibrium price and quantity in this market in..
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