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Assignment:
Choose a company with a loyalty program
The report about five pages should have:
1. Analyze the value created by the company for its customers
2. What is implemented by the company to build relationships in the early stage ?
3. What is implemented by the company to maintain relationships?
a) Does the company encourage its customers to engage?
b) Explain the loyalty program with the help of the LP design éléments
4. Build a typical customer journey (list all touchpoints and strategic actions)
5. Is the company truly omnichannel ?
Make recommendations to improve their loyalty program?
How to improve their CRM and omnichannel strategies?
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