Reference no: EM132985985
Qualitative Research
What is impact of green marketing practices on consumer behavior in textile industry of Pakistan
Q1: Do yours company uses the eco labeling on the products?
Q2: Do consumers observe or see the eco labeling on your products?
Q3: Is there any relationship between eco labeling and consumer purchase intention?
Q4: Do yours company consider environmental (green ) aspects in your advertisement?
Q5: Do yours organization's mission statement consist of green policies?
Q6: Is there any CSR related activity initiated by your organization?
Q7: Is there any impact of environmental (green) advertising on purchase intention?
Q8: Is there any impact of environmental (green) marketing on consumer behavior?
Q9: What green advertising strategies your company is using to convert passive consumers into active?
Q10: what environment sustainability measure your company is taking in manufacturing processes? Q11: Is the product manufactured in your company biodegradable (recyclable) or not
Q12: How Do You develop green Marketing Campaigns and Track Their Success for your outlets?
Q13: Is your product easily accessible to consumers to save their time, efforts and cost?
Q14: Packaging is also a source of environmental waste, does your company offers green product packaging?
Q15: What product placement techniques do yours company uses to attract customers?