What is hydrofracking and why is it an important technology

Assignment Help Management Theories

Reference no: EM133419916

Question: Based on the Propco case study, "Creating a Well-Oiled Sales Machine" (Please provide detailed, thorough answers - no AI generated responses):

1. Petroleum is a cyclical commodity that has good (economically) years and down years. What options are there to a commodity business owner to alleviate the bad years and what are the pros/cons of each?

2. What is hydrofracking and why is it an important technology? What are proppants and what purpose do they serve? What are proppants made of? What are specialty proppants? Why, economically, do specialty proppants exist?

3. Proppant demand grew 30%/year from 2007-2012, the years preceding this case study. What impact did this growth spurt have on the Propco sales force? How would you characterize the Propco sales force at the time the Consultants dropped out of the sky?

4. At their peak, the market value of sand mining stocks in the U.S. was roughly $2 billion. By October 2020, that value had dropped to $300 million (WSJ 10/9/20). What happened?

Reference no: EM133419916

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