Reference no: EM133313471

Question 1

According to Porter, bargaining power of buyers high when ______________________,

A. there are limited number of sellers.

B. there are many buyers

C. switching costs are low

D. entry barriers are high

E. None of the above

Question 2

The overall direction of a company is determined by __________________

A. Business Unit Level Managers

B. Departmental Level Managers

C. Corporate Level Managers

D. Stakeholders

E. None

Question 3

Naturistic is the only firm in its industry. . What is the Herfindahl-Hirschman Index (HHI) of this industry?

A. 50000

B. 10000

C. 1000

D. 2500

E. 100

Question 4

Price is an element of marketing mix.

True

False

Question 5

Which of the folllowing is not an environmental factor?

A. Segmentation

B. Marketing Mix

C. Economy

D. Technology

E. Demographic

Question 6

Which of the SWOT elements are considered mostly external and which are considered mostly internal?

A. Strengths and Weaknesses are internal/ Opportunities and Threats are external

B. Opportunities and Weaknesses are internal/Strengths and Weaknesses are external

C. Threats and Weaknesses are internal/ Opportunities and Strengths are external

D. Opportunities and Strengths are internal/ Weaknesses and Threats are external

E. Strengths and Threats are internal/ Opportunities and Weaknesses are external