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Harley-Davidson
Case Overview
• Outline the threats in the industry's external environmental. Do so by considering the following:• Target Market• Economic Conditions• Competition• Financial Concerns• Regulations • Identify the HD's core competencies. Given the existing situation, does HD have a competitive advantage that is sustainable?
What is HD's business-level strategy? Explain why and how you arrived at your conclusion. Do you recommend any changes in strategy to address the threats facing the company in the U.S.? Internationally?
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