What is guerrilla marketing

Assignment Help Marketing Management

Reference no: EM132526748

Question 1. What is Guerrilla Marketing and what type of media does it use?

Question 2. Why has Guerrilla Marketing been so successful that even big companies are incorporating it in their advertising efforts?

Question 3. What kind of criticism has the use of Guerrilla Marketing received?

Question 4. The second article presents many forms of guerrilla marketing, which one seems to be the most effective and less risky? Which one seems to be the most deceitful and potentially harmful to a company's image? Briefly explain why.

Question 5. As a marketer, would you use Guerrilla Marketing for communications objectives or sales objectives? Briefly explain why.

Reference no: EM132526748

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