What is graeters ice cream business strategy

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1. What is Graeter's Ice Cream business strategy? Examine all of the components. (350 words) Use only the two articles below and the company website to provide your answers. Number your references 1, 2 and 3.

2. If Netflix were to re-enter the Chinese market by partnering with iQiyi, how would you recommend they enter the market - joint venture, strategic alliance, wholly owned subsidiary, other? Provide your rationale in terms of the advantages and disadvantages of your suggested strategy. Don't go online to start researching this. You have examined Netflix in discussion in class, and all of you are familiar with the company. Use your knowledge of the company and about international activities using information from Module 5. (350 words maximum)

3. Referring to the article by Adner and Kapoor (2016), "Right Tech, Wrong Time," in what quadrant would you put electric vehicles? What is your rationale? We've talked about EVs in discussion. Use your knowledge from the class and from the article to make your case. You do not need to provide additional references beyond your knowledge from class and the article. (350 words)

4. Short Answer questions (25 points each). There are 3 potential questions here. Each question must be completed in 200 words or less. Use the information from class to answer these questions.
a. Porter's Five Forces examines the forces in an industry. Some have used this model to examine the competitive nature of an industry. Why might that be a problem? What are the advantages and disadvantages for analyzing an industry using Porter's Model?
b. Two different people can use the same KSFs in a competitive analysis and have Company A come out the best on one analysis and Company A come out the worst on the other analysis. Assuming one uses the KSFs of company size, customer satisfaction, and growth, how could this happen? Give specific examples.

Reference no: EM133670862

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