What is googles business model and how is it making money

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Reference no: EM133198068 , Length: 3 pages.

Assignment: Problem Alphabet's Google Essay

Read: Case Problem "Alphabet's Google", McGraw Hill Education, by Frank Rothaemel, Rev. September 27, 2017.

Task

Prepare a Managerial Report* structured as follows:

I. Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendices.

II. What is Google's business model? How is it making money?

III. Who are Google's main competitors? What and who should Google worry about? What should the CEO of Google do about these challenges? Provide recommendations, be specific.

IV. How is Google using platform strategy? What are some strength and some weaknesses of this approach?

V. What type of diversification strategy is Alphabet pursuing? What organizational structure is Alphabet using? What is the rationale behind this structure and diversification strategy?

Reference no: EM133198068

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