What is global marketing strategy

Assignment Help Management Theories

Reference no: EM131459215

Question: Differentiate between a global marketing strategy and a multidomestic marketing strategy. A global marketing strategy defi nes a standard marketing mix and implements it with minimal modifi cations in all foreign markets. A multidomestic marketing strategy requires fi rms to customize their marketing decisions to reach individual marketplaces.

Reference no: EM131459215

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