What is global account management

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Reference no: EM132296105

1. What is global account management? Briefly describe the role of global account management in international business.

2. Explain the importance of a global market strategy. How does a global market strategy affect the choice of adaption versus standardization for an international marketing program?

3. Explain the purpose of positioning. How does a global positioning strategy assist firms participating in international business? What benefit does a global positioning strategy offer?

Reference no: EM132296105

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